Every week, founders launch well-engineered MVPs that nobody buys. The cause is rarely bad code, it is building solutions for problems customers do not urgently care about.
The failure pattern: building on assumptions
A typical founder spends 3 to 6 months and 150k–450k EGP developing feature-rich applications. Upon launch, they discover that while target users agree the problem exists, it is not urgent enough to justify paying money or changing their habits.
The code was never the risk. The unverified assumption was, and it is invisible until the capital is already spent.
How EVIDR prevents autopsies
Our 10-day sprint conducts 15–20 real customer discovery interviews before a single line of code is written. If users will not pay, you get a definitive No-Go decision, preserving 90% of your runway.